Holiday tips from our Seller Advisory Panel

image of tis the season to be jolly

By golly, be jolly! It's the holidays, and the experienced sellers on our Seller Advisory Panel have kindly shared their tips to promote sales and goodwill at Bonanza.

Are you ready? Great! Let's start with Tom, who has been selling on Bonanza since 2008.

Tom at ShopperLane Surplus & Resale

Consider using Bonanza's TurboTraffic (TT) advertising feature to increase your holiday sales. As Bonanza indicates, "TurboTraffic increases your advertising bids, boosts visibility on Google Shopping, and drives more shoppers to your items each day. Many sellers using TurboTraffic see their traffic and sales double or triple." I use it during the holiday season on select items (usually holiday related, or items that tend to sell well during the holidays) to increase advertising views. Choosing the items that I want to advertise allows me to focus my advertising dollars on items that are higher in demand during that period. Also, I can choose between advertising levels to get maximum views during a shorter period of time (spending my dollars quickly) or I can spread out my advertising over a longer period to get the maximum value for my dollars. The best part is that when TT sales occur, some of those Bonanza final value fees get put back into your TT balance and results in even more advertising exposure. In my opinion, investing in TT around the beginning of November and allowing it to run through the end of the year could significantly increase your sales. For best results, check your new traffic views every day (on your TT advertising page) and make any adjustments in your TT advertising levels as you see fit. You can also adjust the items you want to "boost". Of course, TurboTraffic works best when your items are priced competitively and you have clear, concise descriptions with fair shipping charges. With a fair selling price plus the extra views, you could see a significant boost in your traffic and sales. 

Sharon at Virtual Mama's Place

What has worked and still works for me about selling during the Holidays is:

  1.     Always provide free shipping on everything except for really big or heavy items 
  2.     I always give a gift with every purchase
  3.     Markdowns
  4.     Coupons
  5.     Promotions

Suzanne at My Mom's Books

I do not do things differently for the holidays, I just accelerate what I do regularly. I share socially first thing in the morning with coffee and at night during TV time like always.

Ship in a timely manner to compensate for any shipping delays by the postal carrier. Have supplies ready.

  1. Be sure to use Bonanza's feature to sync with other sites. It is a great tool for inventory control that saves time.
  2. Keep listing new items to keep your booth fresh
  3. I love to run sales by setting up coupons on Bonanza, so easy. Who doesn't love a sale?
  4. I do my own shopping early and don't focus on home decorating, baking and wrapping until selling slows down and Christmas delivery isn't possible.

Matt at Motoring312

Shipping and packing your orders carefully is of the utmost importance during the holiday season, especially as we get into December and the weeks leading up to the Christmas holiday.

  1.  Make sure you are setting proper expectations for your customers in terms of shipping times. All of the carriers, especially the US Postal Service, experienced severe delays last holiday season and you can expect that to be the case once again this year. Accurate shipping times might be the difference between a customer receiving their package before Christmas or not receiving it until after (resulting in a possible return or unfavorable feedback on your account).
  2. The carriers always temporarily raise prices during the holiday season. You want to make sure you are accounting for these pricing changes in the price of your item (if you offer free shipping) or in the shipping price you charge for a particular order. Reducing the size or weight of your packaging, if possible, can help you work around the pricing increases. Finally, if you use the US Postal Service to ship your orders, make sure you are using end of day scan sheets. For one, the counter people at your local post office will love you for it since they won't have to scan 50 different packages (which during the holiday season, they normally just won't do it due to the volume they are dealing with). It will also reduce stress for your buyers as they will know the package has actually been mailed.

Barbara from MardiGrasMasksBeads

I think it is very important that your customer is not disappointed. In thinking about customer service and shipping, I let buyers know if they are not likely to get the item in time for the holiday. Some buyers don't answer, but some will thank you so they can find it locally instead. That's one buyer who won't be mad at you or the venue because they did not get delivery of their order before the holiday!

Thanks to our Seller Advisory Panel for taking a moment from the hustle and bustle of the holidays to share these timely tips with us!

17 responses to Holiday tips from our Seller Advisory Panel

  • danielandcompany says:
    12/07/21 at 11:12:56

    Thanks for sharing – Mele Kalikimaki from Oahu!

    BonanzaShelly says in response:
    12/07/21 at 12:25:21

    You’re welcome, danielandcompany!

  • SpaceAgeAntiques says:
    12/07/21 at 11:28:10

    There is a lot of good information here. I think adding new items daily to keep your inventory fresh does help. I’ve used Turbo Traffic nine times since April of 2018. I keep records of how I’ve done with it and it also helps. It has always paid for itself and sometimes much more. Good luck with your sales and happy holidays everybody!

    BonanzaShelly says in response:
    12/07/21 at 12:23:28

    Thanks for taking the time to share your experience using TurboTraffic. It’s a great advertising package and I’m glad it’s worked so well for you. Happy holidays!

  • Nola_Discount_Shop says:
    12/07/21 at 11:29:29

    Thanks for your recommendations and advice. It’s very helpful and insightful. Happy Holidays!

    BonanzaShelly says in response:
    12/07/21 at 12:25:48

    You’re very welcome, Nola_Discount_Shop!

  • OlikoOliko says:
    12/07/21 at 13:07:30

    Thanks for your advice. This is very good for the sellers. Happy Holidays!

    BonanzaShelly says in response:
    12/08/21 at 07:37:01

    Happy holidays, OlikoOliko!

  • FantasticFinds2014 says:
    12/07/21 at 16:51:33

    Thank you for all the great tips!

  • supsilver says:
    12/07/21 at 19:40:03

    Thank you for your advice. Happy Holidays!

    BonanzaShelly says in response:
    12/08/21 at 07:37:58

    Happy holidays, Supsilver!

  • UdithaW says:
    12/07/21 at 21:42:12

    Thanks for your recommendations.

  • RanjithD2 says:
    12/08/21 at 00:33:04


  • Lartdo says:
    12/08/21 at 12:18:37

    Happy Holidays to everyone!
    Regardless of the number of sales, the main thing for everyone is health and the fulfillment of cherished desires!

  • anarapajapan says:
    12/08/21 at 21:54:18

    great thanks a lot

  • BookbinEtc says:
    12/09/21 at 07:31:50

    Thanks for the post, Shelly.

    I haven’t used TT, but do appreciate everyone’s advice and hearing their ‘real life’ experience with it.

    Happy Christmas to all Bonanza members and the staff at Bonz HQ!


    BonanzaShelly says in response:
    12/10/21 at 09:46:37

    Thank you Brenda, same to you!

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