Disney Crayon (1990s)
The empire Walt Disney founded on the back of an optimistic little mouse is still going strong 90 years after the first images of Steamboat Willie flashed across a movie screen. Theme parks, clothing lines and brands have taken the world by storm such that every little girl (and quite a few boys) can tell you a thing or three about their favorite Disney Princess. Kudos to the geniuses who also thought up the Villains line, celebrating the darker side of the Enchanted Kingdom. Sometimes, it's good to be bad.