American Crew Firm Hold Styling Gel Firm Hold Non-Flaking Hair Gel 8.4oz/250ml American Crew Firm Hold Styling Gel is a Non-flaking formula. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Application: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone. Features: Dual Polymer Complex, Alcohol-Free, Low pH, Carbomer. Benefits: Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair.