What are you waiting for Ed (unless you’re waiting until Nov 2019? LOL – did you catch that in your original post)?

Bring over the items (it’s free to list). Choose at least the 9% advertising rate so that your items are placed in Google Shopping for you. Otherwise, your sales will rely only on Google organic search results and direct-search shoppers on Bonanza. IMO, you absolutely need Google Shopping.

If you can, lower your Bonanza prices so that you have a price differential between Bonanza and other platforms. That way, if your items are in Google Shopping, buyers may choose the selling platform that has the item with the lower price.

Use Facebook, Instagram, and Pinterest to self-advertise your Bonanza booth and items. Start with these suggestions and you’ll have a better start on Bonanza. Of course, it goes without saying that you should have good titles that are Google Shopping compliant, great descriptions, and use as many traits as possible in your listings.

Other Bonanzlers will be along shortly and will also offer some great advice. Good luck!

Hi Ed! The main difference between selling on Bonanza and on eBay, for example, is that Bonanza does not really have a large ready-made audience of buyers. So you either need to bring in a lot of the traffic yourself to your Bonanza booth (eg, from social media – remember to use your referral link & you don’t pay fees for traffic you bring in yourself), or pay the extra fee to be shown in Google shopping (but I’m not sure how well that works for vintage & collectibles?). I sell mostly new items, and I find the majority of my sales are from new Bonanza users who come in via Google.

The best advice that I can give, which you already may or may not do this, is to have a cell phone that gets online. This way, while you are out searching for inventory, you can check to see if it is a product in demand or at least somewhat in demand to sell online AND what it has sold for by visiting eBay for items sold.

There are different ways I go about seeing if there is a decent enough of a demand for a [URL removed]

I first search eBay using the name of the product checking first for the number of active listings. Then, I check for their sold listings. As a general rule of thumb, I like to see that half of that particular product has sold. If it has not, then I know it really is not in that much demand. Aside from this, if the product has sold low, I pass the product up anyway. It will be your preference on what you consider to be low. However, I do also check Google shopping before making my final decision since in my opinion, some buyers purchase on eBay to resell elsewhere (jewelry is an example of this). If there is a small mix of low prices a product has sold for on eBay, I will open the listing to check and see if it was perhaps because of the product not being in nice enough condition.

There is an exception I make sometimes when I see that something has sold low. If I am able to purchase more than one of the same item and there is a demand for it, even a low bottom price, I will grab up more than one of them, putting the listing at the quantity I have available. I do this because more than likely, the shopper will purchase more than one and then it makes the low priced listing worth me selling. I’ve actually had quite a few of multiple item sales on the same product…..plus it does save me time in the long run because I only have to take a picture of one product and do one description while in the end, I will not be boxing up just one at a time. Of course, though, there are a lot of products out there where this will not work. But it’s something to keep in mind.

I think also that it helps to have like items in a booth. I have also had it where shoppers purchased two separate listings. They were not the same item but they were similar.

Another exception that I make is if I can get something for a great deal and although listings active vs listings sold was less than half, I will still buy it IF I can compete and the sold for price is not too low.

Also, being able to buy something for resell that is new with tag, or new with box, or with the original sticker, or used with box will put you in a different ballpark than a product that has none of these perks going for it. So, this is something to consider too when you see some prices going low.

It’s definitely not a perfect science but I think some sort of strategy is important…..and unfortunately, figuring out a strategy can be through trial and error in which you’ll say why in the world did I buy this thing to resell. It still happens to me.

Sharon