Fender advertising sign is it real? or fake!

I have a sign that when I first got it thought was a fake or reproduction. But I’ve looked at it more carefully and now believe it is a period piece and real. Just a bizarre concept for me to see a musical instrument company being used by a Bus Tour company. My questions: Is it in fact “real”? If it is, does anybody know what year roundabout it came out? The first time I searched I found one that had been sold but I think it was on a Fender Memorabilia site and now I can’t find it again.

Size is 17 1/2" long x 11 1/2" wide. It is made of tin I think.

Photo #1

Photo #2

Photo #3

Copyright mark FMIC (Fender Musical Instrument Company)


asked about 9 years ago

6 Answers

Hi Lynne.

I believe that what you have is a fantasy piece and I’ll tell you why. I’m going to put the rust and wear to the side for now because I know that you know how good people have gotten at replicating ‘age’. I’ve found many of these Fender signs (with different subjects ie; oil, etc.) online and all are well worn (aged) in the exact same spots. For me, the following points are the tells (all based on the fact that IF this sign were an original it would have been made in the late 50’s or early 60’s at the latest).

1) “Live The Rock And Roll Life On The Road.” Rock & Roll was just starting to come into it’s own during the 50’s. They were too busy promoting their artists to be promoting “The Life” and let alone be giving “professional guided tours”. BTW ‘Professional Guided Tours’ of what, exactly? Fender was a very young company in the guitar making business, not the guided tour business.

2) The ‘Tremolo’ (AKA the Fender Vibrato/Vibration arm, better known as the Whammy Bar) came out on the Stratocastor in ‘54 but wasn’t really even seen or popular until Buddy Holly played the Ed Sullivan show in ‘57 yet there it is on the sign (see the black bar/line pointing to the right on the bottom portion of the guitar). Again, this would’ve had to have been hot off the presses (but there’s that pesky ‘Old School’ reference).

3) “Authentic ‘Old School’ Tour Bus”. Back then newer and modern was considered better. I don’t even think ‘Old School’ was a term used in the same context as we use it today. Even more obvious than that is, if this sign were an original it would have been made in the late 50’s or early 60’s so why would they be referring to the tour bus as ‘Old School’ when it was probably no more than 10 years old at the time?

It is still a very cool sign and the last one that sold from this series over on the dark side sold for $30. This sign is much cooler and I am betting more desirable to collectors (maybe fetching a higher price?)

Good Luck!!!

answered about 9 years ago

I still think folks will like it and it will sell.
Best wishes!

answered about 9 years ago

You can also try contacting the historical Fender “Community” (see tab) site
available @> http://www.fender.com/#/Pawn-Shop-Excelsior

answered about 9 years ago

Reputation: 8354
See MONTROSE's booth

Thank you very much Montrose for the information.

Thanks Tippy, it is a nice piece of advertising and hopefully will sell.

Thanks so much Rae, appreciate all your work and your well laid out thoughts. I think my first instincts were probably legit but I was ever hopeful. I think I’ll try the Fender site and see what they have to say and I’ll let everyone know if I get an answer.

Edited to add:

Momzilla was spot on. It is a new “official” reproduction. Made to look old it is still a real piece of Fender, just not old.

Thanks everyone.

Thanks Tippy. I think it will sell too. Maybe not for the $‘s I’d hoped for but still, it’s a cool looking piece that somebody will want to put up in their room.

answered about 9 years ago

I have an idea that when I initially assumed it was fake or real. But I’ve looked more closely and now believe it to be a timely and real one. It was just a bizarre sampling for me to see a trailer company used by the Tourism Travel Company. My questions: Is it really “real”? Try https://allessayvikings.com/academized-com-review/ for me. If so, does anyone know what year this year came out?

answered over 1 year ago

Reputation: 44

I think this is the real advertising to show the old-school theory of professionalism. You can disagree with the logo line of the ads but you also need to think that this is from the old-time and now the world is moving to digital marketing. The https://canvas.iastate.edu/eportfolios/639/Home/What_Are_the_Steps_to_Get_a_PhD one of the next step in the ad platform.

answered 7 months ago

Reputation: 14
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Asked: about 9 years ago

Latest response: 7 months ago

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