Promotion in the Merchandising Environment and 50 similar items

Wear on the edges. Just the book is included. Shipped the next business day! We own a small family book store and sell our extra books and media that have been on our shelfs for too long. Additional Details ------------------------------ Product description: Promotion is a key element at each step of the merchandising process. Advertising, directmarketing, public relations, special events, and visual merchandising all work together tocommunicate the same message about a product, brand, or organization to the end user.Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotionand describes the promotion tools available for creating successful campaigns. The bookfocuses on the comprehensive nature of promotion in the merchandising environment offashion and related goods, emphasizing the changing nature of promotion in a global marketplace.This book also introduces promotion strategies and techniques that can be usedin a fashion environment or transferred to other disciplines or product categories. Usinginternational examples, the book takes a global perspective. In addition to covering therole and organizational structure of promotion and advertising and the creative elementsinvolved, the text examines all the components of the promotion mix. Unlike other booksin the field, it considers both personal and non-personal techniques.