Personality Not Included: Why Companies Lose and similar items

...Brands Get It Back Authors: Rohit Bhargava, Guy Kawasaki (Forward); Format: Hardcover; Release Date: 2008; Publisher: McGraw-Hill; List Price: $22.95; ISBN: 9780071545211; Length: 300 pages. Condition: Very Good. Has a remainder mark on bottom of pages. Jacket, cover and binding are all still in overall great shape, and pages are unmarked. Same cover design as that shown here. Synopsis: The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: recognize the greatest myth that most marketers blindly follow, and how to get past it; use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing; create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters; harness the influence of "accidental spokespeople" and use it to your advantage; navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed; and pinpoint and capitalize on the moments where personality can make a difference. Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company--learn the new rules for succeeding in the social media era with Personality Not Included. Priority Mail shipping for this item costs $7.00 at the request of a buyer. Otherwise, the shipping rate given here applies to orders shipped via Media Mail within the U.S. only. Orders consisting of multiple purchases packaged together ship by any of these delivery methods at a discounted rate, usually for only $1.00 per additional item plus the shipping fee for the first item (determined to be the one with the highest delivery charge). International buyers: please contact us with your destination country for applicable base shipping rates. Multiple purchases that are packaged together save shipping costs for you, too! Payment is expected within two weeks of placing your order for the first item within a shipment. Paypal is preferred, but money orders and checks (either personal or cashier's) are also accepted. Orders typically ship within 48 hours of PROCESSED payment, excluding weekends and holidays. Inquiries from all shoppers are responded to promptly and courteously. Buyers are encouraged to ask questions prior to placing orders, as all sales are final unless the product you receive differs significantly from that which was advertised here in terms of either the product itself or its promised condition. In other words, "buyer's remorse" does not qualify for a refund. In other words, "buyer's remorse" does not qualify for a refund. Exceptions are made only in the event that a buyer is willing to return at his or her own expense an unopened, BRAND NEW item for a refund of the original purchase price only. No original shipping costs will be refunded, unless we are at fault for sending you the wrong item or misrepresenting the product and/or its condition. This hasn't happened yet, but if it does: you are guaranteed a refund of the purchase price, the original shipping fee, PLUS the cost to ship the item back to us. In addition, we promise that no retaliatory feedback will be left for negative comments received on such transactions. We stand behind our service, and accept responsibility for any mistakes made. Thank you for looking!