The Perks of Selling on Bonanza

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In our recent survey, sellers found Bonanza to be the best value in an online marketplace. We have always worked hard to keep our costs down and we have not raised our final value fees since 2016. Meanwhile, eBay users got short notice on another fee hike starting February 15th. Does anyone know how many times eBay has raised its rates since 2016? More than none, that's for sure!
At Bonanza, we focus on simplicity to make selling easy and fun. Bonanza can keep costs down while providing advertising for each of our seller's products. We are so confident that our ads will bring sales that we are willing to pay for them upfront, and doing so has earned us the allegiance of thousands of sellers.

The Bonanza experience

More Control
Take charge of your sales. Reach millions of buyers on Google Shopping and market directly to your own customers.
Free Listings
That’s right – listing your items on Bonanza is free. Listings never expire and you pay nothing until they sell.
Lower Fees
Tired of high costs? Our final value fees start at 3.5%. That’s about a quarter of the typical Amazon referral fee.
Easy Importing
Get started fast. Copy your items from Amazon, eBay, or Etsy and keep them synched across your stores.
Less Busy Work
We sweat the small stuff so you don’t have to. Our suite of easy-to-use tools helps you run your business better.
Friendly Support
At Bonanza, we always put sellers first. We're here to help you build a successful online business on your terms.

Own your customer relationships

Should you be invisible to your own customers? We don't think so. Create sustainable, repeat business with Bonanza's Customer Marketing tools.
  • Build Customer Lists Filter customers based on purchase history, category interests, and more.
  • Review Customer Data See detailed information about past buyers, subscribers, and prospects.
  • Create Targeted Coupons Try out special offers for different customer groups to encourage repeat sales.
Success on Bonanza is a more stable sort than “success” on Amazon or eBay. Bonanza drives traffic to your booth, which turns into buyers, which helps build a sustainable business. If you’ve got great merchandise, you can leverage our set of customer-obsessed features to rapidly grow a store that’s scaled to your aspirations.
Here are some of the tools in our arsenal that make it easy to optimize interactions with your customers:
  • Customer Marketing Tool. This tool was created to give sellers the opportunity to turn one-time buyers into repeat shoppers. With this tool, you’ll be able to view data about your past customers and then sort, filter, and save groups of customers based on these details. You can use these lists to craft customized marketing campaigns. Learn more about how this tool works and how to use it to your advantage here.
  • Seller Stats Dashboard. Bonanza is dedicated to providing actionable data that sellers can use to improve their online business. Our stats dashboard displays information about item views and revenue in one convenient place. A single glance will allow you to easily spot item trends and growth patterns to help you control inventory, change prices, and more. The graph will also show when you had TurboTraffic active, helping you quickly visualize its traffic-boosting benefits.
  • Webstores. We are constantly improving our Webstore platform, which allows you to create your own branded online presence while managing your inventory through Bonanza. With Webstores, you can introduce buyers from your booth to your Webstore inventory, where you pay zero final value fees on all sales made.
The magic of Bonanza is that there are countless paths to success -- there is no single formula to follow. You have the freedom to build your business the way you want. This power derives from your access to the best tools for understanding buyers, optimizing your listings, and building a loyal customer base.

24 responses to The Perks of Selling on Bonanza

  • tomwayne1 says:
    02/07/23 at 07:32:27


    BonanzaShelly says in response:
    02/07/23 at 17:08:21

    Thanks Tom!

  • ForestOrganics says:
    02/07/23 at 07:41:04

    It would be nice if Bonanza prosessed payments, or allowed other payment providers other than paypal or strip. This limits what some sellers can do with Bonanza.

    BonanzaShelly says in response:
    02/07/23 at 17:09:02

    Thanks for the feedback ForestOrganics!

  • Resale_Fun says:
    02/07/23 at 07:46:41

    All nice things but I do import and I do sell things once in a while. I do the same things on your site that I do on eBay but they just have significantly more traffic. It’s a rare day that I don’t sell there. I wish I sold as much on Bonanza as I do on eBay or even just half as much and I’d be thrilled. When you first showed up I wasn’t crossposting yet and I did things just on Bonanzle — I sold quite a bit. What happened?

    BonanzaShelly says in response:
    02/08/23 at 09:45:44

    Hi Jodi,
    Thanks for your feedback. You may be able to increase views by adding a UPC to the 19 items that are disapproved. You can see the list by logging in, pointing to Selling and in the dropdown menu click on Advertise Items. Then click on Ad Troubleshooter. Clicking on the image will open up the listing where you can add the UPC if you have it.

  • movINgaze says:
    02/07/23 at 07:53:50

    Bonanza is definitely the best platform for online sellers today. If possible, please work on your own payment system.

    BonanzaShelly says in response:
    02/07/23 at 17:10:25

    Hi movINgaze! Thanks for the feedback!

  • NutrimentBoutique says:
    02/07/23 at 08:01:53

    Good Job. Please check out my booth for the lowest prices on vitamins/supplements and all your nutritional needs.

    BonanzaShelly says in response:
    02/07/23 at 17:10:49

    Thanks, NutrimentBoutique!

  • SpaceAgeAntiques says:
    02/07/23 at 09:31:57

    Thanks for the information. I’ve been selling on Bonanza since 2010. I think they do a great job and their ideas are spot on. I’m happy with my sales here. I hear lots of complaints about the other selling sites, no so much here.

    BonanzaShelly says in response:
    02/07/23 at 17:12:44

    Thanks for being with us almost from the start, Steve! We’re happy that you’re happy :)

  • toyzfromthedarkside says:
    02/07/23 at 10:42:44

    I agree EBAY is way out of hand with selling fees. Problem with Bonanza though is I don’t make enough sales on here. I wish i had more traffic and sales

    BonanzaShelly says in response:
    02/08/23 at 10:56:21

    Hi toyzfromthedarkside! Thanks for selling with us on Bonanza! Our support team can take a look at your booth for tips on optimization if you’d like. Take care!

  • Seeds_mart says:
    02/07/23 at 11:06:29


  • Starlite_Smile says:
    02/07/23 at 16:06:09

    Thank you for creating a wonderful seller-friendly business!
    Starlite Smile

    BonanzaShelly says in response:
    02/07/23 at 17:14:15

    Thanks Mikayla!

  • Resale_Fun says:
    02/08/23 at 10:12:46

    I just added a coupon—let’s see if that does anything. Good blog post Shelly — it’s good to be reminded of these things.

    BonanzaShelly says in response:
    02/08/23 at 12:03:42

    Thanks, Resale_Fun!

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