Print Shipping Labels, Variation Overhaul, and More

Sellers who use Bonanza's advertising program
can sit back and watch the sales roll in!

I cannot believe how long it has been since we have chatted! February 2014 will be a month that we remember for many years to come. The majority of our team were in Hawaii enjoying Freedom February. Contrary to popular belief, it was not all fun and games.  In fact I would be willing to bet that those in Hawaii worked longer hours and pushed more code than they would if they were in Seattle. The only drawback to our team spending most of February on Oahu is that you may see Hawaiian Pidgin used in our content. Be sure to report dat to da support brah.

February produced great sales and the trend is Northbound for March. Why is that? Many reasons. One reason is our new advertising channels we have added for sellers ("Sell on Bonanza > Advertise items"). Sellers can now advertise their items with our award winning ("Awesome Award 2014" by Otto van Polar Bear) Google Shopping feed, TheFind, Nextag, eBay, and Pricegrabber.  That's five quality channels for you to market your items, at no risk and no upfront costs from Bonanza. Additionally you are only charged advertising fees when your item sells via that channel. It can't possibly get any better right?  Well what if I told you that we are working on adding Bing Shopping into the mix?

Another factor to our sales increase is our new Amazon item importer ("Sell on Bonanza > Import from Amazon").  We also opened up our eBay Importer automatic sync for all sellers. By opening up our eBay importer automatic sync for all sellers, we uncovered an opportunity where we can improve the process for all sellers, which brings me to another task we are working on, making variations awesome.  

Variations are colors, sizes, shapes, etc of items. As you can imagine the process of making variations import perfectly is quite daunting and complex. However not having variations import properly makes it difficult for our multi-channel seller community to properly manage their inventory. Improving our variations is a high priority and our goal is to have this completed this month.

We are still in the process of adding the ability to print shipping labels on Bonanza. You would think that something that sounds so simple would be simple to add but there are several processes on the back end that still need to be worked out.  

It did not hurt that Bonanza was recognized as the top marketplace for sellers in the Ecommercebytes 2014 survey. So keep up the good work Bonanza sellers!  Your awesome customer service and great products are bringing a great number of buyers to Bonanza. Onward and upward!