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Bonanza Press Kit / Media Kit

As a representative of the press, your job is hard enough already. Here are some materials to make it a little easier.

Company facts

What is a fast-growing online marketplace of over 22 million items where sellers offer everything from electric hoverboards to Michael Kors handbags. Bonanza is a profitable company - more profitable than its closest competitors, Amazon and Etsy. Merchants use our platform to open stores spanning all product categories. We currently empower more than 50,000 entrepreneurs to create their dream businesses, minus the busywork.

Where is headquartered in downtown Seattle, Washington, and is used by merchants and shoppers located in nearly every country around the world.

When has been operating since the site launched in 2008.


Merchants choose to sell on because of the powerful selling tools and low fees. Shoppers choose because of the easy-to-use interface and the large number of products available across every category. Independent surveys of online sellers rate Bonanza over other marketplaces, year after year.

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Company history

When Bonanza (formerly "Bonanzle") was conceived by CEO William B. Harding in 2007, online marketplaces were often convoluted, difficult to use, and didn't appear to respect their merchants as "key customers" to be valued just as highly as shoppers. Fees were high, tools were difficult to use for buyers and sellers, and policies changed dramatically without forewarning and without the consent of customers.

Bill imagined a place where online buyers and sellers could connect in a way that was friendlier, more social, and would be a great experience for everybody involved in each transaction.

The Bonanza online marketplace as you see it today is the combination of Bonanzle and the 2010 acquisition of startup "1000 Markets." The company reached profitability in 2013, and has been one of Google Shopping's largest partners since 2014.

Additional Bonanza properties include the Background Burner, launched in 2012 and used by hundreds of companies including Disney, Bonanza Webstores, launched in 2014 and providing a standalone, branded online store for thousands of merchants, and Static Object, launched in 2017 and providing data for managers and engineers to summarize daily activity, recall important changes, and measure developer impact.

Our mission

Our mission is to provide entrepreneurs with the best platform for their online stores, and our growth trajectory proves that we're on the right track. Alexa now calls us the biggest marketplace this side of Etsy. Meanwhile, we were named "Most Recommended" and "Best Communicating" marketplace by Ecommercebytes' 2016 Annual Sellers Survey. More than 12,000 independent sellers voted us preferred to Etsy, Amazon, and eBay (who finished in that order). In 2015 alone, we doubled the size of our product catalog and our sales revenues, and saw our average seller double the size of their monthly sales.

Logos and graphics

Bonanza Logo - green on white

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Bonanza Logo - white on green

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Bonanza Logo - square

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Selected awards

  • Small Company of the Year, Silver - Best in Biz Awards 2015
  • Best eBay Alternative - Ecommerce Guide
  • Best Ease of Use - EcommerceBytes 2013 Survey
  • Best eBay Alternative - Jupiter Media Reader's Survey
  • Best Consumer Startup Finalist - Washington Technology Association

Meet the co-founders

William "Bill" Harding, CEO

William Harding, CEO

Mark Dorsey, Director of Happiness

Mark Dorsey, Director of Happiness


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