Kenra Platinum Color Charge Shampoo Color Extending Shampoo recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos. Shampoo for color treated hair, enriched with Fade-Fighting Technology. Locks color pigments inside the hair’s cuticle for maximum color retention. Ideal for all hair types & colors. Formulated without added SLS/SLES sulfates*, parabens, & sodium chloride *SLS/SLES=Sodium Lauryl Sulfates/Sodium Laureth Sulfates