Hartz Groomers Best Whitening Dog Shampoo brings out the natural brilliance of white, silver, and light-colored coats, while reducing discoloration. This extra-gentle cleanser deep cleans without being harsh or drying. It is made with pet safe ingredients, free of Sulfates, Parabens, and Alcohol. Suitable for all hair lengths, this super sudsy solution is easy-to-lather for a thoroughly clean coat that's soft and shiny from head to tail. This pH-balanced shampoo keeps your pampered pup smelling fresh with a floral cherry blossom fragrance.