Paul Mitchell The Demi Demi Permanent Hair Color 3A is a hair coloring product that provides long-lasting, demi-permanent color to the hair. The shade 3A is a dark ash brown, which is a cool-toned shade that is suitable for those with neutral or cool skin tones. The Demi formula is designed to provide vibrant color results while also conditioning the hair. It contains a unique blend of conditioning agents, such as cottonseed oil and rice protein, which help to protect the hair during the coloring process and leave it feeling soft and silky. To use Paul Mitchell The Demi Demi Permanent Hair Color 3A, mix the color with the appropriate developer (recommended 1:2 ratio), and apply the color evenly to clean, dry hair. Leave the color on for up to 30 minutes, then rinse thoroughly and style as desired. It is important to perform a patch test before using any hair color product to ensure that you are not allergic to any of the ingredients. This is a unisex product. Comes in liquids form. Set of 2. Each is 2 oz. The formula includes cetyl alcohol, stearyl alcohol, and cetearyl alcohol, which are fatty alcohols that help to condition the hair. It also contains propylene glycol, which helps to keep the color evenly distributed throughout the hair. The product includes several dyes such as Basic Blue 99, Basic Brown 16, Basic Red 76, and Basic Violet 2, which are used to achieve the desired shade.