Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.

Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA's Purify & Revive collection.

• Color-safe lactic acid-powered deep shampoo.
• Instantly removes hard water & minerals.
• Leaves hair hydrated, energized, and lightly volumized.
• Pair with any PRAVANA conditioner.
• For use in-salon & at home.