The Unboxing Experience

image of bullhorn, notepad, speech bubble

There’s scientific research behind the concept of retail therapy. When people are sad, they spend money to cheer themselves up. When people are happy, they spend money to celebrate that joy. Instant gratification and impulse purchases are big money makers for retailers. Taking advantage of the emotional aspect of shopping is harder for e-commerce sellers since instant gratification is removed from the equation. However, online shopping provides a rush that in-person can’t offer, and that’s sweet anticipation - the increase of pleasure by delaying or restricting it. According to Hubspot, “While consumers crave immediate ownership, they find the acquisition sweeter when they have to wait for it.”

Think back to the last time you received a package in the mail. Excitement and delight most likely washed over you as you eagerly ripped it open. Imagine how much better the experience would be if, instead of its’ typical bruised cardboard box, your package arrived and looked like an actual gift. Creating a thoughtful unboxing experience is a low-effort, high-impact way to wow your customers. This is the final opportunity to let your brand shine and leave a lasting impression, encouraging repeat shoppers, and providing a consistent experience from beginning to end.

Here are a few things to keep in mind when creating a superior unboxing experience:

  • The quality of the box. Use a fresh, clean box that hasn’t been used for other packages in the past. Write the mailing address neatly and carefully, or print it out for a more polished look.
  • Don’t skimp on the packing materials. If your product is breakable, use every precaution to ensure that it arrives intact. You can also spruce up the look of a package by using colored tissue paper or crinkle-cut paper shreds. Add-ons like ribbons, patterned packing tape, or cool stickers can also make your package unique.
  • Include business branding. Add a business card or any other physical marketing materials you might have on hand. Bonanza has logos of all sizes that are available for everyone to use. Just click on "Press" at the bottom of any page. This is a great opportunity to offer a custom coupon for your loyal customers. Something like this would work well:

Check out this article for even more tips about the unboxing experience.

Following up

Once you've physically shipped your package, be sure to follow up with the customer. Thank them for their business and provide them with tracking information. When it comes to buying items online, extra communication is always appreciated. You should also leave feedback for the buyer that will hopefully remind them to leave feedback for you.

By following these easy steps for fulfilling your orders, your business will be booming with repeat customers in no time! For more articles on how to succeed at Bonanza, check out our Seller Success Series.

P.S. Check out our video below for tips on uploading tracking numbers for your orders.

 


19 responses to The Unboxing Experience

  • Canus_Corner says:
    11/11/20 at 02:32:49

    With the costs of shipping on the rise and with the necessity it seems that free shipping needs to be offered as well in order to make the sale. Then all the hands out for commissions, then to suggest to go out and buy new packing material the very little profit if any quickly disappears. Though all that stuff is nice, in a realistic world its few and far between unless you can order in such bulk that you get you’re containers for pennies and ship with such volume as say Amazon that you’re shipping cost is at .99 Cents or $1.50 per order no matter where its going. Then to me this is not realistic in such a competitive market.

    BonanzaShelly says in response:
    11/11/20 at 07:42:43

    Hi Canus_Corner! Thanks for taking the time to provide feedback on our blog post about packaging for an impressive unboxing experience. Every seller has different margins and some may not be able to provide this extra service. That’s okay! You may still be able to enclose a coupon and thank you note in the package.

  • Jeffcotx says:
    11/11/20 at 04:17:04

    Thanks for the tips. It helps to have great advice when the holiday season begins.

    BonanzaShelly says in response:
    11/11/20 at 07:51:05

    You’re welcome, Jeffcotx! I hope you are able to use some of the tips provided.

  • Titanic_Pro says:
    11/11/20 at 07:00:44

    Very nice to know and thanks for the inspiration to help.

    BonanzaShelly says in response:
    11/11/20 at 08:12:50

    Glad to help, Titanic_Pro!

  • Nordstromsauto says:
    11/11/20 at 07:53:59

    As a seller from home and for a business I agree with Canus_Corner to some extent for the costs but you can list your item to cover those costs (somewhat). I try to think about myself as a buyer when packaging the items from home. There are many inexpensive ways you can get packaging materials (USPS Flatrate boxes are free from USPS) Newspaper end rolls, check out the local party stores for day after holiday sales to get the bows and tissue paper. Making the buyer experience the best possible is ALWAYS in the sellers best interest. Thanks Shelly for keeping us up on the buyer experience.

    BonanzaShelly says in response:
    11/11/20 at 08:24:33

    Hi Brian! Thanks for adding some great suggestions for keeping costs down and still providing an excellent experience.

  • ccmom says:
    11/11/20 at 08:46:49

    I always wait until after Christmas and get loads of tissue paper…sometimes depending on the items I use ribbon also (to seal the plastic bags the teddy bears come in for my other booth, for example)…but you do have to be careful, these things can cut into small profit margin. The other concern is that most of my items can ship first class and a few are borderline…so adding the extra can mean a great deal of difference in shipping (between 15.9 oz FC and 1 lb 1 oz priority)
    But I do package everything securely…to protect the items

    BonanzaShelly says in response:
    11/11/20 at 10:29:22

    Hi Cynthia! Thanks for taking the time to add some additional recommendations and cautions for packaging. I especially appreciated the tip about watching the weight of the package. That’s the advantage a coupon has, it won’t affect the weight! Plus a coupon will help get your buyers back after the holidays, turning them into loyal customers.

  • DoctorDriveIn says:
    11/11/20 at 15:10:34

    Thank you for the fantastic information, as always!

    BonanzaShelly says in response:
    11/11/20 at 15:28:06

    You’re welcome, DoctorDriveIn!

  • tammiestreasures says:
    11/12/20 at 08:05:53

    Thank you for the Post. I purchased some very inexpensive stickers that say “Repurposed for the planet” to put on my boxes. The buyers seem to like the idea if it is intentional. But I always use clean,sturdy boxes with the previous labels removed. Plus include a Bonz business card with coupon as suggested.

    BonanzaShelly says in response:
    11/13/20 at 12:50:12

    That sounds like a great plan, tammiestreasures!

  • SpaceAgeAntiques says:
    11/12/20 at 15:42:06

    Good points, it is all those small details that can make a difference. I try to incorporate all those ideas.

    BonanzaShelly says in response:
    11/13/20 at 12:50:31

    Thanks Steve!

  • MA_Jewelry_Designers says:
    11/12/20 at 16:31:23

    Thank you for the tips. Starting a small home town business during these difficult times can be a challenge for everyone. :)

    BonanzaShelly says in response:
    11/13/20 at 13:44:32

    You’re welcome, MA_Jewelry_Designers!


Login to see more comments

Close modal window
New user signup information
Spinner

You may adjust your notification preferences at any time

Minimum 6 characters; at least one number and one capital letter

If you become a seller on Bonanza, this information will become part of your public profile