SEO on Bonanza

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Hi Bonanza Community, Shelly here. Being located in Seattle, we at Bonanza are uniquely aware of the concerns the COVID-19 virus presents. Our primary focus is on the safety of our sellers, buyers, and staff during this pandemic. We know that as a community we can make it through this. We remain open for business to support you and your business needs.   

Search Engine Optimization on Bonanza

In my last blog, I promised that we would have some tips for optimizing your listings, also called SEO or 'search engine optimization’. Learning about SEO on Bonanza was the top request that we received from our community in our recent seller survey.

We've built some great programs into our site to optimize your listings for you behind the scenes, but there's more you can do if you want to maximize your sales and get even more views from Google Shopping and our affiliates. From how to write your listing title to adding traits, I’m here to provide you with the details your listings need to include so that shoppers can find them!

Image of things to include in a listing as described in this article

Listing Title


  • Use clear images with a neutral background for your items
  • Use our free tool, the Background Burner, to remove backgrounds or text from images and give them a professional look
  • Include multiple images and show your product from a variety of angles
  • Hot Tip: For clothing, you can include the size chart as an image
  • Check out more tips for perfecting your images here 

Traits and Condition


Item Description

  • Use bullet points to make it easy for shoppers to scan the details quickly
  • Include features (facts about the product) and benefits (how the product will make your customer’s life better)
  • Include important details about the item like its dimensions and colors

Search engines love to get detailed information like this, and Bonanza will automatically take the information you give us and translate it into data that is meaningful to Google and other advertising platforms (when possible). This will lead to a higher search ranking for your items, and, ultimately, more buyers.

Increasing your views through SEO requires getting the most relevant information to your customers at the right time and place. Identify the keywords your customers are using to search for the type of items you’re selling, then incorporate them into your product title or description. This will provide you with a solid foundation for your SEO program! Happy Optimizing!

34 responses to SEO on Bonanza

  • ooak says:
    03/17/20 at 17:49:18

    Good Stuff !

    BonanzaShelly says in response:
    03/17/20 at 18:49:37

    Thanks ooak!

  • SpaceAgeAntiques says:
    03/17/20 at 18:07:38

    Great information, thank you!

    BonanzaShelly says in response:
    03/17/20 at 18:50:14

    Happy to help, SpaceAgeAntiques!

  • ArainaSparkles says:
    03/17/20 at 19:45:12

    Thank you. I pretty much do everything you say except for using bullets. For clothing they work, but for vintage items, not so much. Also I notice lately the Google mostly has the new season Asian imports on their pages and skip the older items that are not available byt he dozen.

    BonanzaShelly says in response:
    03/18/20 at 12:06:25

    Hi ArainaSparkles! These are guidelines, so for your vintage items bullets may not be appropriate. Thanks for bringing it up!

  • SilveredFoxCreations says:
    03/17/20 at 20:00:06

    Thank you! I hope everyone can stay safe through all of this, and continue selling online (I know that’s many people’s livelihoods so thank you for offering advice and having this site)

    BonanzaShelly says in response:
    03/18/20 at 12:08:48

    Thanks for the well-wishes SilveredFoxCreations!
    Take care!

  • Kdecoration says:
    03/17/20 at 20:03:49

    Very helpful article for my items,Thank you so much;

    BonanzaShelly says in response:
    03/18/20 at 12:32:23


  • autoparts4urcaroem says:
    03/17/20 at 20:13:39

    Car parts don’t have UPC.

    BonanzaShelly says in response:
    03/18/20 at 12:31:45

    Hi autoparts4urcaroem! For car parts use the Manufacturers Part Number (MPN).

  • bingoshop says:
    03/17/20 at 20:35:37

    Very helpful for us. Thank you!

  • Calcecian says:
    03/17/20 at 21:25:46

    Thanks for such information

  • ekah_online_deals says:
    03/17/20 at 21:52:39

    Thanks for your support.

  • guojintao says:
    03/17/20 at 23:19:19


  • Stardust_Memories says:
    03/18/20 at 01:09:58

    I’ve noticed at times multiple categories can be used for the same item, how do I know which is the best one (most popular) to use?

    BonanzaShelly says in response:
    03/23/20 at 10:34:15

    Hi Stardust_Memories, You can try each category for a week and check your views to see which had better results. Selling>Booth Stats>Item Stats. If you need additional assistance we can help at [email protected]. Thanks!

  • USTecno says:
    03/18/20 at 01:22:40

    “Left to Right” excellent

  • vintage-duchess says:
    03/18/20 at 01:59:27

    Well written and easy to understand.

    Nice job!

    BonanzaShelly says in response:
    03/18/20 at 12:29:36

    Thanks, vintage-duchess!

  • ArteGlass says:
    03/18/20 at 03:06:41

    Clear and useful information. Thanks for sharing.

    BonanzaShelly says in response:
    03/18/20 at 12:29:04

    You’re welcome :)

  • rt25powersports says:
    03/18/20 at 03:28:25

    Good, thank you for this information.

    BonanzaShelly says in response:
    03/18/20 at 12:28:45

    Glad to help!

  • dtowne46 says:
    03/18/20 at 04:13:46

    Can’t wait to try. Thanks

    BonanzaShelly says in response:
    03/18/20 at 12:27:56

    You’re welcome, dtowne46!

  • bilybob25 says:
    03/18/20 at 04:32:54

    no upc codes on my China automotive parts. How can I help my listings on Google and your website without these product codes?

    BonanzaShelly says in response:
    03/23/20 at 10:15:17

    Hi Bilybob25,
    For auto parts you would use the Manufacturers Part Number. For personal assistance you can write [email protected]. Thanks!

  • inastuff says:
    03/18/20 at 04:49:01

    Thank you! How do I find the words that customers are searching for?

    BonanzaShelly says in response:
    03/23/20 at 10:37:09

    Sellers could use sites such as Google Trends or other sites that provide keyword usage and trends like Keyword Keg or Ubersuggest.

    You can also search for similar items on Google or on platforms. Check the additional related search queries at the bottom of the page. This helps show “intent to buy” keywords that serious shoppers use.

    You can check performance on your account’s Stats dashboard.

  • Tony1974 says:
    03/18/20 at 05:04:13

    Thank you Shelly

    BonanzaShelly says in response:
    03/18/20 at 12:13:31

    You’re very welcome!

  • Her_Majesty_Boutique says:
    03/18/20 at 05:55:39

    This was helpful. Thanks, Shelly.

    BonanzaShelly says in response:
    03/18/20 at 12:13:16

    You’re welcome!

  • Samawi64 says:
    03/18/20 at 06:07:52

    Good info,thank you..

    BonanzaShelly says in response:
    03/18/20 at 12:12:13

    You’re welcome Samawi64!

  • The_Happy_Mercenary says:
    03/18/20 at 07:24:36

    Very helpful! I appreciate the clear instructions. I do all this but I bet I can do better.

    BonanzaShelly says in response:
    03/18/20 at 12:11:26

    Glad to help The_Happy_Mercenary!

  • theclickcreative says:
    03/18/20 at 07:44:51

    Thanks! Helpful info. Did not know about the “Left to Right” rule.

    BonanzaShelly says in response:
    03/18/20 at 12:10:30

    You’re welcome, theclickcreative!

  • AlfredB100 says:
    03/18/20 at 09:15:51

    Excellent Detailed Information For Sellers !!!

    BonanzaShelly says in response:
    03/18/20 at 12:09:48


  • Albanta says:
    03/18/20 at 09:31:15

    Tengo puesto dos idiomas en el título de mis artículos (con una separación entre ambos) en español, porque resido y vendo en España y también en Inglés, para los compradores de fuera de mi país de habla inglesa. No sé si es necesario, recomendable.

    Un saludo.

    03/18/20 at 10:18:01

    Thank you

    BonanzaShelly says in response:
    03/18/20 at 11:33:58

    You’re welcome Moretto_Emilio! Happy Bonanzling!

  • ShelliFitz says:
    03/18/20 at 14:24:14

    Hi Shelly, I sell vintage collectibles and many of them have no UPC or MPN. Being imported from my eBay store I often have them rejected by Google shopping even after I edit them according to the guidelines. Any suggestion to avoid this?


    BonanzaShelly says in response:
    03/23/20 at 09:51:33

    Hi Shelli, Thanks for asking about disapproved items by Google Shopping. Items listed as New and with a Brand will also need a GTIN for Google Shopping. Vintage items often do not have one. If one of your items is disapproved, you may need to submit it as used, or do not use the brand. You can also write to [email protected] and we can help you request a review from Google.

  • CameotiqueCameos says:
    03/18/20 at 15:09:49

    Thank you Shelly. May I ask if Google is ok with a logo on images?

    BonanzaShelly says in response:
    03/19/20 at 11:29:10

    Google does not allow logos on images. We have the Background Burner available for use in the edit mode of your listings. Thanks for asking.

  • Mystic_Mana_Crystals says:
    03/18/20 at 21:04:46

    Awesome tips! I made a few changes based on this article and I’m hoping to see results! Thank you so much

    BonanzaShelly says in response:
    03/19/20 at 11:30:22

    Glad to hear you were able to use the tips on SEO!

  • oceanheartjewellery says:
    03/18/20 at 23:39:09

    Thanks, USeful Information, i will upadte my listing with this usefull information.

  • GameR15 says:
    03/19/20 at 04:47:57

    Nice Information Shelly.

  • XINDI says:
    03/19/20 at 19:50:57

    Good information, that’s why I like bonanza! Thank you

  • LegolasS1 says:
    03/19/20 at 22:28:34

    Thank you its helpful info

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