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Bonanza Advertising FAQ

How does advertising on Bonanza work?
How much will I pay once my item sells?
How do I decide which advertising level is best for my business?
How do I ensure my listings are advertised on Bonanza’s shopping channels?
Do Bonanza memberships help me advertise?
How do I sign up or change my advertising level?
I don't want to advertise my items. Do I have to use this?

 


 

How does advertising on Bonanza work?

When you opt-in to Bonanza’s advertising program, you decide how you much you want to pay and we cover the advertising costs until your item sells.

Choose from one of our four advertising levels, which offer a range of fees and benefits:

  • Basic (9% max fee)
  • Standard (13% max fee)
  • Superior (19% max fee)
  • Elite (30% max fee)

Higher advertising levels unlock access to additional shopping channels, and include a higher ad spend to drive more buyer traffic to your listings.

How much will I pay once my item sells?

When you sell an item, you'll pay up to the max fee you've selected. We'll charge you less than the max fee whenever possible.

Behind the scenes, Bonanza pays for each ad click that brings shoppers to your listings. Our goal is to help you sell your items as fast as possible, and we use your selected max fee to determine how much advertising we can buy on your behalf. For sellers with high-demand or hard to find merchandise, we can often find buyers without spending the full max fee they specify. In those cases, we pass the savings on to our sellers.

Here’s an example of how we might calculate your final value fee: say that you are selling a book and offering us a commission that amounts to $10.00. If we have to pay $0.50 per buyer click to get your book shown, and your items tend to sell after 10 page views, that costs us $5.00, which will guide our final fee.

Your monthly bill will reflect any final value fees from sales made during the time that your items were advertised.

How do I decide which advertising level is best for my business?

Bonanza’s advertising program is designed to be a simple way for our sellers to attract shoppers from all across the internet. Since our sellers are all unique, there is no one size fits all approach that will work for every business.

Here are our advertising offerings at a glance:

  • Basic (9%) will help you gain access to Google Shopping’s powerful shopping engine, our network of affiliate bloggers, and Bonanza Promotions.
  • Standard (13%) adds publishing to eBay to your advertising options.
  • Superior (19%) will unlock all our shopping channels, including BingAds and NexTag.
  • Elite (30%) includes access to all the shopping channels listed above, plus an even higher ad spend.

Our advertising program requires no contracts, no up-front cost to you, and can be cancelled at any time. We encourage you to try out various levels until you find the sweet spot that works for you.

How do I ensure my listings are advertised on Bonanza’s shopping channels?

Even if you select a high max fee, you’ll need to take steps to ensure your listings are accepted and posted to the various shopping channels we support.

Since each paid click increases your fee, make sure that your items are optimized to sell fast:

Do Bonanza memberships help me advertise?

They sure do! Platinum and Titan membership packages help drive maximum buyer traffic to your booth with TurboTraffic, a blast of increased Google Shopping ad spend.

In addition, while most sellers must opt-in to higher fee structures to access all our shopping channels, a Titan membership unlocks full access at Basic (9%). Titan members also have the exclusive ability to create Facebook remarketing campaigns for their Bonanza listings. 

How do I sign up or change my advertising level?

You can sign up, opt-out, or adjust your advertising level any time via the "Selling > Advertise items" dropdown menu, located on the upper left hand side of your screen. Choose your advertising level, and "Save Changes" via the green button seen below. 

To opt out-of Bonanza's advertising program, select Economy (3.5%). 

Ad set up

I don't want to advertise my items. Do I have to use this?

Nope! It’s free to list on Bonanza, and you can continue to sell your items at Economy (3.5%). You won't receive advertising exposure from Bonanza, but you'll continue to get shopping traffic from over two million visitors that come to Bonanza every month. If you sell high-demand, difficult to find items, visits from everyday Bonanza shoppers and organic search should continue to provide you with traffic.

Any direct sales you make through your free referral link will incur zero fees. To claim your free referral code, visit http://www.bonanza.com/booths/free_referral_code/[insert your booth name].

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